Kids Want To Smell Inclusive

This discovery should not be surprising but since we still hang on to gender stereotypes, it does seem out of place. More worrying is where it is leading.

5/28/20242 min read

I recently came across an article indicating that our teens are finding new ways to feel included, especially our boys. The current trend is called 'Smellmaxxing' which does sound very odd. But the concept is simple. They want to smell good and that to them means buying expensive, fancy fragrances for men.

Considering we are all cinching our belts these days, it is hard to imagine that parents are forking over serious cash for their tweens and teens to smell good. The brands being impacted are Valentino and Dior, serious contenders with serious fragrances.

So why are they doing this? Of course, they are being influenced by Tik Tok and teen throbs who have cologne lines they are pushing. But not only is this about the boys wanting to fit in, they understand that it is supposed to make them sexy. That is the appeal.

I wonder if anyone bothered to ask the girls? I can just see the inexperienced kids wearing this and thinking these kinds of thoughts and meanwhile, the girls will notice but might find it overpowering. How to apply and for what occasions including school is also being discussed by teen people who influence.

I can see interesting scents might be attractive that are subtle that remind us of natural smells. But we know fragrances are nothing more than manipulated chemicals. Apparently classrooms now reek of these aromas and girls are noticing but not in the way that might spur an impromptu romance.

Boys are continuously dosing throughout the day for fear their attractive scent is fading. While it might just seem a little humorous, it is not to them. Parents could use this as a time to step in and let them know who they are is not impacted by fragrances. That has nothing to do with the chance to be popular.

But then who are we to talk about it when many parents also engage in colognes to become attractive. It is not as popular as it once was which is why it is so intriguing to see it now in our youth. The desire to be attractive never goes away and our product advertising is always pushing us to think we need something like their product to allow a relationship to happen.

So it will be difficult to be convincing. I would like to say though that since insecurity is rampant at that age and often well into being an adult, it would help to bring this up with your kids. Character is more important than what you wear, being a good person is very attractive. Maybe this is an opportunity.